Jubilee Prosperity

The Internet today:

We can see how the Venetian tactics of Simmel are applied to social networking and then ask ourselves, is it really our space?

Taken from the work of Georg Simmel, the tertius gaudens is defined as the third who benefits, literally rejoicing third. (Simmel 1923).

It describes the person who benefits from the disunion of two others….

Where informal structural holes provide a platform for tertius strategies, information is the substance with which the strategy is performed. (Burt 1992).

Accurate, timely and relevant information delivered between two non-redundant contacts at the right time, creates an immense opportunity to negotiate and control the relationships between these actors. That is the power of structural holes, and that is why the theory is so relevant for business networks on the Internet. [25]

With the advent of the Internet, game theory took on a whole new meaning.

Social networking would then be given a venue to change what people believe and what they do. [26]

INSNA’s helmsmen of information map out social networks on the Internet like a giant electromagnetic grid, developing software that expands on the work of Moreno’s Sociograms, [27] eventually developing 3-D and higher power modeling.

INSNA first began playing around with the idea of social networking through the Internet on EIES, the Electronic Information Exchange System, one of the first networking technologies. They coordinated their early conferences with this technology.

INSNA players developed some of the software for social network analysis, such as UCINET and SOCNET, which could analyze social networking sites such as myspace.com, facebook.com, ancestry.com, or multiple interface gaming, such as Microsoft’s Counterstrike.

The cybernetic change agents developed technologies to map the flow of rumors through society, which they claim spread like the transmission of epidemics, such as AIDS.[28]

Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

This entry was posted on Tuesday, June 23rd, 2009 at 5:41 am and is filed under Market Psychology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.